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Money

💬How did Mahindra's Scorpio become India's favourite SUV?

Part-time angel investor, full-time car enthusiast, Prabhjot Singh Sodhi, tells us the story of India’s most iconic SUV and what brands can learn from it.

Work

💬What influences this vegan Instagram influencer?

Sanya talks about how her ethics extend to the brands she chooses to collaborate with, and the various sources of support she's found over the course of her journey with veganism.

Podcasts

🎤How did this Founder pioneer "experiences" as a strategy to market?

In this episode of Down & Dirty, I talk to Nathasha Kumar about her two successful brands - Asort and Vajor - and her "experience"-focused marketing strategy.

Health

How may students combat stress?

With competitive educational standards becoming razor sharp, this world is taking a toll on young students' minds. But now, as technology advances, students have the option to relieve their stress with the help of these mind calming apps.

Work

💬Why does this freelancer love working from Blue Tokai?

Varun, a freelance marketer based out of Bandra (Mumbai), shares his work-from-café experiences in the city.

Education

💬How did YouTube help Vibhuti transition to a BTech in IT?

A third year BTech student from Mumbai talks to Poocho about her experience as a Diploma student, her changing disciplinary interests, and her academic failures.

Podcasts

🎤How did this co-founder run a successful pilot of her business idea?

Arti Gupta is the co-founder of StyleNook. In this episode of Down & Dirty, I sit down with her to deconstruct how she launched the brand’s pilot. We talk about her customer hypotheses, her team, budgets, timeline and learnings that ultimately helped the company go to market.

Health

💬Want to know how HealthifyMe failed me?

I thought that a health app (HealthifyMe) could replace a real-life trainer and help me shed my weight from the comfort of my home. But, I was wrong.

Education

Is mentorship the missing ingredient in India’s edtech experience?

Edtech start-ups are having to reassess their one-size-fits-all models to include more ways to provide one-on-one mentorship.

Food

Is frozen food finally finding a cozy spot in our freezers?

As young brands try to revolutionize frozen food and make it healthier, numbers tell us that India is slowly warming up to this change too.

Education

💬What does this 10th grader like about apps like Khan Academy?

School education needs to factor in exams, scores and the prescribed curriculum. This student's narrative suggests that edtech solutions must marry structured and unstructured learning to make it fun and knowledgeable.

Health

📋Kama, Juicy and BON: Would the real “OG” please stand up?

We take a look at three COSMOS-approved OG brands of organic skincare that have worked well for Indian women over the years.

Education

💬What made Karan drop his NYU dream?

A homeschooled IB-student talks to us about mental health, digital learning tools, and how taking a break from school actually helped him.

Money

💬How is Zerodha helping this 26-year-old become a better money manager?

A 26-year-old working professional talks about his relationship with money, early influencers, his life goals of wealth creation and entrepreneurship and his experiences with stock investments, trading and tracking on the Zerodha platform.

Money

Salt, Basis and Lxme: What's the common thread?

A look at some apps that help women navigate personal finance and investment decisions.

Health

Mapping the opportunity space for student mental health services

This analysis piece explores the relationship between education, mental health and imagined futures of students pursuing higher education in India. Analysis is based on primary research done by Poocho with students enrolled in online and offline classes.

Podcasts

🎤How did this Founder launch a podcast with over 5 million listens?

Mansi Zaveri and I get down and dirty on how she launched the Kidsstoppress podcast that's hosted across 150 online platforms and boasts of having over 5 million+ listens with thousands of listeners tuning in to get their regular dose of stories and daily insights.

Food

💬Zomato’s dine-in discounts: What will it take to build trust?

A narrative highlighting what a young adult wants from a restaurant experience post-Covid. All this in the context of Zomato and Swiggy offering deep dine-in discounts.

Education

Edtech tutors are being given sales targets. How are students experiencing this?

Edtech startups are struggling to keep up their numbers and handing over the baton to teachers to sell their courses. Students, on the other hand, continue to feel unmentored.

Health

How does a new mom decide on a new brand?

We did research with mothers of infants and toddlers and asked them about the social networks and influencers who shape their product/service buying journey.

Podcasts

🎤How did Anisha Motwani's Max Life Insurance campaign lead to 200+ crores in sales?

Creator and author of Storm the Norm, Anisha is no stranger to innovative thinking and application. In this episode, we get down and dirty with a go-to-market strategy Anisha implemented to launch Max Life’s Shiksha Plus insurance product.

Health

💬What’s missing from Amal’s love story with his PlayStation 4?

A 21-year-old talks about his love for exercising and staying fit and how he wishes his other love, playing VR on the PlayStation 4, allowed him to get a workout and stay fit whilst travelling different worlds and universes, of course, all in the virtual world.

Work

What do your employees want?

The workplace is undergoing dramatic shifts. In this context, understanding what employees want - in their own words - can help brands better align their offerings to the demands of an empowered workforce.

Podcasts

🎤How did the ex-CEO of NICEorg increase community engagement by 6x?

In this episode we get down and dirty with Vidhya Shankar Sathyamurthi, ex-CEO of NICEorg, on how he grew NICE’s community size by 6x in 8 months. He managed to pull this off with a core team of just two full-time employees alongside a massive volunteer/intern ecosystem for support.

Money

How is Nike foraying into the Metaverse?

Shoe giant, Nike, is one of the earliest adopters of the emerging trend of designer shoe NFTs.