Kapil Joshi, the Head of Experience Design Practice at Capgemini shares his daily work routine, the challenges in his role, and how he uses PowerPoint as a primary design tool.
Unmoderated studies offer a scalable way to uncover brand perception by capturing authentic consumer feedback without the influence of a moderator.
Globally recognized Indian influencer, MissMalini, shares how she manages her busy schedule using technology, including her favorite tools like ChatGPT and the UltraHuman ring, to stay efficient and healthy.
Card sorting helps companies understand customer perceptions by categorizing brand elements like features and values. This reveals themes and associations, refining brand messaging and positioning. It offers valuable insights by aiding in informed decisions and fostering growth.
Juhi Arya, Product Marketing Manager at Galleri5, shares her daily routine, the tools she depends on for growth marketing, and how WhatsApp Wati has been a game-changer for her workflow.
A user journey in qualitative research maps how people interact with a product or service, from trigger to post-action. Researchers gather insights by observing behaviors and talking to users. Poocho’s template outlines key stages, helping businesses design products that better meet user needs.
Atul Khola, lead product designer at CRED, reveals how he uses ChatGPT to streamline his work and personal life, sharing insights on how AI can enhance productivity and creativity.
User experience research is crucial for validating ideas and understanding user needs. It's important to differentiate between observations and insights to make informed decisions. Insights, which reveal deeper motivations and unmet needs, drive better UX design outcomes.
This episode of Down & Dirty with Dr. T. features Anshita Solanki, a Senior Content Writer at Softweb Solutions. Anshita is a creative person through and through and her passion for writing extends beyond her job as she's also a poet and filmmaker. In this episode we explored
Insight statements effectively communicate research highlights, revealing user behaviours and unmet needs. Generating insights necessitates a deep grasp and objective observation free of biases.
MTV Roadies' fame Raghu Ram gets candid about his relationship with fitness and health
Evaluative research is a vital tool to create a product or implement a project that meets its goals and is effective in the real world. Whether it's through improving user experience, understanding market needs, or guiding strategic decisions, it is an indispensable part of the process and beyond.
Podcasts
Business analyst, Mansi Sinha, shares how Trello has made her more organized and efficient in handling multiple tasks simultaneously.
Resources
UXR firms in India aid businesses to stay ahead in the digital race by deciphering user behavior and preferences with precision. Here are some relevant UXR companies that are shaping the future of user-centric design in India's tech landscape.
Podcasts
'Sacred Games' actress, Kubbra Sait, discusses her acting career, social media journey, and the importance of authenticity and fun in content creation.
Resources
This article discusses the contrasting nature of basic and applied research. Basic research aims to expand theoretical knowledge, while applied research focuses on practical problem-solving.
Podcasts
Zahara Kanchwalla, founder of Rite KnowledgeLabs, explains why ChatGPT plays an important role in her work life, even though she does not use it for content creation.
Resources
Taking a look at how collaboration takes center-stage in modern workflows
Podcasts
Vivek Lath, Founder of GoQuest Media Ventures, receives 200+ emails a day. He tells Taapsi how he uses Superhuman email client to manage this high volume.
Resources
In the digital world, engaging landing pages are crucial for conversions. Miro, an online whiteboard platform, is an effective tool for refining these pages. Researchers can conduct interactive sessions with participants on Miro to gather feedback and improve key landing page elements.
Podcasts
Shreya Sarkar, Sr. Creative Director at the Minimalist, talks about using Midjourney for moment marketing.
Resources
Landing a UX research internship or job involves a strategic approach and a blend of skills that go beyond mere qualifications.Â
Podcasts
Shreni Dand, a design girl through and through, shares how she and her husband planned their entire wedding on Figma.
Resources
Whether using advanced tools like Miro and Notion or simpler ones like Google, the article stresses the need for a thoughtful approach and teamwork to make research better.