Resources 🪄What are the steps to design a research study? Whether using advanced tools like Miro and Notion or simpler ones like Google, the article stresses the need for a thoughtful approach and teamwork to make research better.
Resources 🪄What are the pros and cons of focus group discussions? Assessing the Advantages and Disadvantages of the FGD Methodology.
Resources 🪄What is empathy mapping and how do I do it? Empathy is the key to understanding your customers and their needs. One of the widely used templates for practicing empathy in user research is the empathy map.
Resources 🪄What should you avoid when framing research questions? Crafting the right research questions is the cornerstone of any successful research endeavor. But do you know what not to ask?
Resources 🪄How do you recruit for User Research? Getting the right participant for a study is integral to the success of user research companies. Let's answer some big questions about recruiting.
Resources 🪄How can Instagram help you recruit research participants? Looking for a large consumer base for recruitment? Instagram has you covered! Here are some techniques we learnt from our own recruitment process on this platform.
Resources 🪄How can personas help you find your target audience? A walkthrough of how personas help for laser-targeted marketing campaigns
Resources 🪄What is the significance of informed consent? Your guide to getting the very basics of user research right.
Resources 🪄What did recruitment outreach across two cities teach me about “culture”? Observing buyer behavior can sometimes lead to overlooking socio-cultural factors, which are crucial influences on consumers' choices.
Resources 🪄Trend Alert: How can brands up their user research game with AI? Tips on leveraging the newest tech in your research process.
Resources 🪄What are best practices when using the diary method? A researcher's guide to observing in situ human behavior using the diary method
Resources 🪄How do you find the perfect study participants on LinkedIn? Practical LinkedIn strategies that can help you pinpoint the perfect professional participants for your study… without the need for a Premium subscription 😉
Resources 🪄You’re running your first online interview. How do you build rapport? 5 tips to get your research participants to loosen up and trust the process.
Resources 🪄Tips for your first research interview Venturing into the world of research interviews? Your inaugural interview need not be daunting! Learn from this experienced researcher as she shares her tried and tested strategies on how to conduct a successful interview.
Resources 🪄User research methods we swear by The hottest methods to take you from research rookie to rockstar.
Resources 🪄Our favourite research analysis platforms 4 essential products for a holistic research analysis toolkit.