The future of UX research in India lies in understanding its growing, diverse digital audience. Here are 5 trends UX researchers should consider as we approach 2025. Businesses embracing these shifts will stay competitive and connect meaningfully with users across India’s vast and varied landscape.
In this episode, we take a peek into the life and mind of Rahul Jain, a Data Engineering Manager at Snowflake. We explore his daily routine, the challenges and enablers in his role, and how he leverages tools like ChatGPT and Grammarly to enhance productivity and clarity in communication.
Mistakes in qualitative research, like biased questions, incomplete data, and ignoring context in IDIs, FGDs, and Diary Studies, lead to flawed conclusions and unreliable outcomes. Addressing these ensures findings are accurate, reliable, and reflective of genuine user experiences.
Learn why participant diversity in research is important for better results, ethical practices, and real-world impact with examples from Apple, Google, and more.