Poocho Staff

🎤Why does this Founder’s entire life live on Google Calendar?

Welcome back to another episode of Down & Dirty with Dr. T. Today, we're diving into the exciting world of content creation and entrepreneurship with none other than Chirag Pugalia, the life and brains behind Matar Media. Chirag dropped out of college to build Matar. Since then, he

Resources

🪄What are the pros and cons of focus group discussions?

Assessing the Advantages and Disadvantages of the FGD Methodology.

Podcasts

🎤How does ChatGPT make an academic’s life easier?

This episode of Down & Dirty with Dr. T. features Dr. Trapty Agarwal, Dean of Academics at Maharishi University of Information Technology, Noida. When faced with the decision to choose between staying in India with her two-year-old son or continue working in the U.S. as a software engineer, Trapty

Resources

🪄What is empathy mapping and how do I do it?

Empathy is the key to understanding your customers and their needs. One of the widely used templates for practicing empathy in user research is the empathy map.

Podcasts

🎤How has ChatGPT made community engagement faster?

Welcome to another episode of Down & Dirty with Dr. T. and this time, our featured guest is Pushkar Parmar.  Pushkar's career journey is anything but traditional. He made a bold move by dropping out of college at 18, but that was just the beginning of what was

Resources

🪄What should you avoid when framing research questions?

Crafting the right research questions is the cornerstone of any successful research endeavor. But do you know what not to ask?

Podcasts

🎤How is this Solutions Architect using ChatGPT for coding?

Our next edition of Down & Dirty with Dr. T features Abhilasha Sinha, the current Solutions Architect at WalkingTree Technologies Pvt. Ltd. Before WalkingTree, Abhilasha has had an illustrious career of over 19 years in the tech domain, including 12 years at Infosys as a Tech Architect. She is also

Resources

🪄How do you recruit for User Research?

Getting the right participant for a study is integral to the success of user research companies. Let's answer some big questions about recruiting.

Podcasts

🎤How does Figma help this designer communicate with developers?

This episode of Down & Dirty with Dr. T features Kalpitha Jagadeesh, a young UX designer who is currently pursuing a Master’s degree in Human-Centered Design & Engineering at University of Washington.  Kalpitha previously studied architecture and worked in digital inclusion spaces like financial inclusion and educational technology. She

Resources

🪄How can Instagram help you recruit research participants?

Looking for a large consumer base for recruitment? Instagram has you covered! Here are some techniques we learnt from our own recruitment process on this platform.

Podcasts

🎤How is this Ed-Tech founder using ChatGPT plugins to create personalized courses for kids?

Welcome back to another exciting episode of Down & Dirty with Dr. T! In this edition, Taapsi is in a conversation with Manisha Kapoor, the Founder and Director of CodersBee Education LLP, an organization that offers coding and AI classes to kids. Manisha was inspired to start CodersBee because she

Resources

🪄How can personas help you find your target audience?

A walkthrough of how personas help for laser-targeted marketing campaigns

Podcasts

🎤What does this GTM fanatic love about Whimsical?

Welcome to another episode of Down & Dirty and this time, Taapsi (Dr. T.) is in conversation with Guru Prasanna. Guru is a hardcore SaaSophile and a GTM fanatic. Guru kicked off his career at Freshworks, and since then, he's been living and breathing the SaaS life, and

Resources

🪄What is the significance of informed consent?

Your guide to getting the very basics of user research right.

Podcasts

🎤How does Perplexity.ai help this Personal Branding Strategist write data-driven content?

Poocho is thrilled to bring you another episode of our podcast series, Down & Dirty, and this time, Taapsi is getting Down & Dirty with Priyanka Rakshit, a freelance Personal Branding Strategist and Consultant.  Priyanka specializes in writing copies for Coaches and CXOs in the education, life coaching, and healthcare

Resources

🪄What did recruitment outreach across two cities teach me about “culture”?

Observing buyer behavior can sometimes lead to overlooking socio-cultural factors, which are crucial influences on consumers' choices.

Podcasts

🎤How do plugins on ChatGPT 4.0 allow this Digital Marketer to feel limitless?

In the latest episode of Down & Dirty, Taapsi is talking to Sai Karthik, Marketing Support Engineer at Salesforce.  Sai is a seasoned Digital Marketing Analyst and a Marketing Cloud Engineer with over five years of experience in the industry. His expertise spans across SEO, SEM, Google Analytics, Email Marketing,

Narratives

🗨️How do Zomato reviews help this health fanatic eat better?

A Mumbai foodie talks about how eating out occasionally forms an integral part of his fitness regime.

Podcasts

🎤How does this Digital Marketer prompt ChatGPT to sound less like ChatGPT?

In this latest episode of Down & Dirty, Taapsi sat down with Syam S. Pillai, a digital marketing specialist and SEO expert with over 15 years of industry experience. Syam is the founder of three startups, including the innovative QHRS specializing in psychology and mental health consultation for kids and

Resources

🪄Trend Alert: How can brands up their user research game with AI?

Tips on leveraging the newest tech in your research process.

Podcasts

🎤How is ChatGPT a game-changer for this young HR professional’s workflow efficiency?

We’re delighted to present the next episode of Down and Dirty and this time, Taapsi is talking to Dhruhi Jain. Dhruhi is an early stage HR professional at Zecruiter Jobconnect and is also the co-founder and MD of MightyMorse, a company specializing in AR and VR. For Dhruhi, working

Narratives

💬How does Slack help this professional “belong” to a vibrant digital community?

Aarav Bhat, a 3rd-year engineering student, discusses his experiences on Slack, which he uses to learn about new softwares and connect with potential mentors.

Podcasts

🎤How does this Product Design Manager use Notion to sustain team culture?

Anupriy Kanti, product design manager at Infra.Market, is a self-proclaimed “tool agnostic''. So, what is it about Notion that makes him prefer this tool over all others?

Resources

🪄What are best practices when using the diary method?

A researcher's guide to observing in situ human behavior using the diary method

Podcasts

🎤How does Miro help this Product Strategist organise his thoughts?

For Vivek Sundaram, product strategist at Fyno, the Miro platform isn't just another application; it's an essential part of his daily workflow.