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How may students combat stress?

How may students combat stress?

With competitive educational standards becoming razor sharp, this world is taking a toll on young students' minds. But now, as technology advances, students have the option to relieve their stress with the help of these mind calming apps.

💬Why does this freelancer love working from Blue Tokai?

💬Why does this freelancer love working from Blue Tokai?

Varun, a freelance marketer based out of Bandra (Mumbai), shares his work-from-café experiences in the city.

💬How did YouTube help Vibhuti transition to a BTech in IT?

💬How did YouTube help Vibhuti transition to a BTech in IT?

A third year BTech student from Mumbai talks to Poocho about her experience as a Diploma student, her changing disciplinary interests, and her academic failures.

With Arti Gupta, Co-Founder, StyleNook

With Arti Gupta, Co-Founder, StyleNook

Arti Gupta is the co-founder of StyleNook. In this episode of Down & Dirty, I sit down with her to deconstruct how she launched the brand’s pilot. We talk about her customer hypotheses, her team, budgets, timeline and learnings that ultimately helped the company go to market.

Want to know how HealthifyMe failed me?

Want to know how HealthifyMe failed me?

I thought that a health app (HealthifyMe) could replace a real-life trainer and help me shed my weight from the comfort of my home. But, I was wrong.

Is mentorship the missing ingredient in India’s edtech experience?

Is mentorship the missing ingredient in India’s edtech experience?

Edtech start-ups are having to reassess their one-size-fits-all models to include more ways to provide one-on-one mentorship.

Is frozen food finally finding a cozy spot in our freezers?

Is frozen food finally finding a cozy spot in our freezers?

As young brands try to revolutionize frozen food and make it healthier, numbers tell us that India is slowly warming up to this change too.

💬What does this 10th grader like about apps like Khan Academy?

💬What does this 10th grader like about apps like Khan Academy?

School education needs to factor in exams, scores and the prescribed curriculum. This student's narrative suggests that edtech solutions must marry structured and unstructured learning to make it fun and knowledgeable.

📋Kama, Juicy and BON: Would the real “OG” please stand up?

📋Kama, Juicy and BON: Would the real “OG” please stand up?

We take a look at three COSMOS-approved OG brands of organic skincare that have worked well for Indian women over the years.

💬What made Karan drop his NYU dream?

💬What made Karan drop his NYU dream?

A homeschooled IB-student talks to us about mental health, digital learning tools, and how taking a break from school actually helped him.

How is Zerodha helping this 26-year-old become a better money manager?

How is Zerodha helping this 26-year-old become a better money manager?

A 26-year-old working professional talks about his relationship with money, early influencers, his life goals of wealth creation and entrepreneurship and his experiences with stock investments, trading and tracking on the Zerodha platform.

Salt, Basis and Lxme: What's the common thread?

Salt, Basis and Lxme: What's the common thread?

A look at some apps that help women navigate personal finance and investment decisions.

Mapping the opportunity space for student mental health services

Mapping the opportunity space for student mental health services

This analysis piece explores the relationship between education, mental health and imagined futures of students pursuing higher education in India. Analysis is based on primary research done by Poocho with students enrolled in online and offline classes.

With Mansi Zaveri, Founder, Kidsstoppress

With Mansi Zaveri, Founder, Kidsstoppress

Mansi Zaveri and I get down and dirty on how she launched the Kidsstoppress podcast that's hosted across 150 online platforms and boasts of having over 5 million+ listens with thousands of listeners tuning in to get their regular dose of stories and daily insights.

Zomato’s dine-in discounts: What will it take to build trust?

Zomato’s dine-in discounts: What will it take to build trust?

A narrative highlighting what a young adult wants from a restaurant experience post-Covid. All this in the context of Zomato and Swiggy offering deep dine-in discounts.

Edtech tutors are being given sales targets. How are students experiencing this?

Edtech tutors are being given sales targets. How are students experiencing this?

Edtech startups are struggling to keep up their numbers and handing over the baton to teachers to sell their courses. Students, on the other hand, continue to feel unmentored.

How does a new mom decide on a new brand?

We did research with mothers of infants and toddlers and asked them about the social networks and influencers who shape their product/service buying journey.

With Anisha Motwani, Founder, Storm the Norm Ventures

With Anisha Motwani, Founder, Storm the Norm Ventures

Creator and author of Storm the Norm, Anisha is no stranger to innovative thinking and application. In this episode, we get down and dirty with a go-to-market strategy Anisha implemented to launch Max Life’s Shiksha Plus insurance product.

What’s missing from Amal’s love story with his PlayStation 4?

What’s missing from Amal’s love story with his PlayStation 4?

A 21-year-old talks about his love for exercising and staying fit and how he wishes his other love, playing VR on the PlayStation 4, allowed him to get a workout and stay fit whilst travelling different worlds and universes, of course, all in the virtual world.

What do your employees want?

What do your employees want?

The workplace is undergoing dramatic shifts. In this context, understanding what employees want - in their own words - can help brands better align their offerings to the demands of an empowered workforce.

With Vidhya Shankar Sathyamurthi, ex-CEO, NICEorg

With Vidhya Shankar Sathyamurthi, ex-CEO, NICEorg

In this episode we get down and dirty with Vidhya Shankar Sathyamurthi, ex-CEO of NICEorg, on how he grew NICE’s community size by 6x in 8 months. He managed to pull this off with a core team of just two full-time employees alongside a massive volunteer/intern ecosystem for support.

How is Nike foraying into the Metaverse?

How is Nike foraying into the Metaverse?

Shoe giant, Nike, is one of the earliest adopters of the emerging trend of designer shoe NFTs.

With Ansoo Gupta, Founder, OneShoe Trust

With Ansoo Gupta, Founder, OneShoe Trust

If you’re thinking of launching a traditional marketing event with multiple vendors, you don’t want to miss Ansoo Gupta's talk on what you absolutely need to do first, even before you think team and timelines.

How are Udemy and Coursera propping up dreams of a foreign education for these two guys?

How are Udemy and Coursera propping up dreams of a foreign education for these two guys?

Young mechanical engineering students from Mumbai share their experiences of using e-learning portals as they prepare for higher education.

Can virtual reality combat real-world isolation?

Can virtual reality combat real-world isolation?

In a post-pandemic world, virtual reality might meet your socialisation needs.