Zomato’s dine-in discounts: What will it take to build trust?

A narrative highlighting what a young adult wants from a restaurant experience post-Covid. All this in the context of Zomato and Swiggy offering deep dine-in discounts.

Zomato’s dine-in discounts: What will it take to build trust?

Written by Tarushi Mohan


As part of my two-phase study “Our Hunt for Food” and its follow up “Food 2.0,” I had the opportunity to connect with Sharath,* a UPSC aspirant based out of Hyderabad, about how his life changed once the Covid lockdown hit. The first study was conducted in April 2020, right after the lockdown began, where we unpacked the shift in his daily eating habits and routines while the second study happened a month later where we discussed his apprehensions and concerns about ordering in and eating out.

This narrative piece reflects on Sharath’s delivery and dine-in habits impacted by Covid-19. While restaurants are bouncing back from the Covid slump, consumer experiences around hygiene but also staff interactions might harbor ideas for dine-in focused restaurants as they tackle increased competition from the likes of Zomato and Swiggy.

Sharath’s profile:

  • Male
  • 29 years old
  • Living with a roommate
  • Missed stepping out for street food as a stress-buster from his hectic exam preparation