Mansi Zaveri is no stranger to understanding what the consumer wants. With a rich background in consumer insights, marketing and communications, Mansi launched her very successful brand Kidsstoppress in 2011 and has since been riding the wave of discovery and action ever since.
In this episode, Mansi and I get down and dirty on how she launched the KSP podcast that is a zero to hero journey if there ever was one! Currently hosted across 150 online platforms including the big ones - Apple Podcast, Google Podcast, Spotify and SoundCloud - the show boasts of having over 5 million+ listens with thousands of parents tuning in (along with their kids) to get their regular dose of stories and daily insights. So how did Mansi do it?
Here’s one piece of advice she has for anyone interested in a content play -
Most important which is, I think, a golden rule at Kidsstoppress is build habit-forming content. Get the person so used to your content that he almost feels something’s missing if you’re not sharing that on a particular day.
Now watch the whole episode then roll up your sleeves and get your idea out there in the world the way she did!