Arti Gupta, the co-founder of StyleNook is no stranger to launching new brands. And she’s done it again with StyleNook. Together with her co-founder, Kuntal Malia, Arti is spearheading a shift in how women dress the part. Her company has successfully married AI technology with interventions by human stylists to bring trendy and flattering outfits right to a woman’s doorstep.
In my most recent episode of Down & Dirty, I sit down with her to deconstruct how she launched the brand’s pilot. We talk about her customer hypotheses, her team, budgets, timeline and learnings that ultimately helped the company go to market. She’s got some great advice of what to do and not do when you’re market testing 🙂
Here is a quote that stuck with me:
Definitely be ready for getting information and data that you weren't expecting to see. Be prepared for that. That's one of the reasons why you run these pilots or tests.
Buckle up and take notes if you’re on the cusp of launching your own big idea: https://bit.ly/3GbM3KD