Anisha Motwani, creator and author of Storm the Norm, is no stranger to innovative thinking and application. With decades of experience in industry spanning the financial, media, marketing, and automobile sector, she brings with her a wealth of knowledge and insight on how to think outside the box.
In this episode, we get down and dirty with a go-to-market strategy Anisha implemented to launch Max Life’s Shiksha Plus insurance product. Rejecting the traditional “push” strategy to sell insurance for a “pull” strategy based on generating organic buy-in, Anisha’s team not only successfully took the product to market but their innovations around product marketing also brought in 200+ crores worth of business to the company over the next 2-3 years!
Here’s a snippet of what she shared with me,
Every parent whose kid was registered or was winning even small consolation prizes became my brand ambassador.
Listen to this amazing session that's about "storming the norm" as she calls it, with all guns blazing. And not without its own lessons learned.