Written by Dr. Taapsi Ramchandani
In a research study recently concluded, we spoke to students enrolled in over 10 different online coaching platforms to understand their experiences of the same. But today I’m not going to focus on product experiences (aka, usage) but rather who these students are. Some would call this exercise building personas, or archetypes or even characters depending on how you semantically swing.
I'll be writing a different DIY post on personas building but for now let's get straight to the application of the same.
This post is helpful for:
- Product strategists embedded in growth-stage edtech companies who might consider these personas as a way to upsell to their existing audience.
- Marketing strategists in growth-stage edtech companies who might want to fine-tune their communication if these audience segments resonate with them.
- Founders in early-stage edtech companies who are looking for inspiration to figure out their beachhead market.