Written by Dr. Taapsi Ramchandani
A job today is as much about financial stability as it is about satisfying personal goals. Phenomena like “The Great Resignation” and “quiet quitting” trace a pretty solid line from the lockdown to the future of work. It appears that we are reprioritizing everything, especially in the context of work-life balance. But there are other social phenomena brewing in tandem. Zoomers are entering the workforce, social media is reshaping our identities and attention spans, and the startup economy is selling stories of dreams within arm’s reach.
For whatever the reason, the workplace is undergoing dramatic shifts. Market leaders, growth companies and startups are equally embroiled in the double challenge of scouting for new talent and retaining star workers. In this context, understanding what employees want - in their own words - can help brands better align their offerings to the demands of an empowered workforce.