Written by Sanaabi Thingbaijam
OG, a slang that stands for Original Gangster, is now taking on a new meaning in the cosmetics world. According to international market trends, a growing number of women are now willing to spend more to switch out bottles of parabens and sulfates for homegrown organic skincare with all-natural ingredients.
However, this transition can be complicated as one ingredient doesn’t fit all, and results are born only after consistent use over long terms although what can be guaranteed is lesser skin damage and, thus, happier skin. And why not? What is better suited for the Indian skin than native ingredients themselves? Here, we take a look at three COSMOS-approved OG brands of organic skincare that have worked well for Indian women over the years.
Rated number 1 in the top 11 Indian Ayurvedic skincare brands by GQ India, Kama Ayurveda has become essential in the drawers of every Ayurveda enthusiast. Co-founded by Vivek Sahni in 2010, this decadent skincare brand is a confluence of kindness towards the skin, the planet, and the people. Kama works with special localized communities to source organically grown, ayurvedic ingredients that metamorphosize into clean skin health products. The Kumkumadi Rejuvenating & Brightening Night Cream is one of their most loved and reviewed products along with the Pure Rose Water toner that has been established as a bestseller by Femina Beauty Awards. While the brand does tend to price on the more expensive side, its loyal cult following, even internationally, is a testimonial to its efficacy.
PCOD triggered breakouts? Disappointing ‘organic’ acne fixes? Pritesh and Megha Asher heard you. In pursuit of fixing their own skin problems, the founders of Juicy Chemistry realized that behind the pompous claims of organic sourcing and processing were actually raw materials found in the manufacturing of petroleum products. Organic to the core, this ECOCERT-certified brand is transparent about every stage of its manufacturing process, and is carving a niche in the organic skincare health industry. The rave behind the Blood Orange and Rosehip Lip Balm and the Helichrysum and Rosehip Facial Oil is unending (their Reddit fan page is testimony to this!). The cherry on top? With all-year discounted prices, Juicy Chemistry ensures that not only is your skin safe but your pocket is too.
A hidden gem in the skin health industry, Bio Organic and Natural (BON Organics) is in a way a tribute to our generational living. The brainchild of Ganesh Chandrasekaran, Bon Organics was founded in 2010 with the goal of, not commercial success, but of ‘conscious living.’ This affordably priced modern brand breathes in the essence of our posterity. It replicates the authenticity of homegrown natural ingredients put together by our grandmother with handpicked ingredients that are turned into Ayurvedic South Indian skincare recipes. The evergreen Aloe Vera shampoo and gel by BON has a following that spans multiple age groups. The multipurpose Wild Rose Lip and Cheek Stain is another bestseller that once again reinstates the practice of conscious living with simple ingredients and simpler recipes.