Written by Dr. Taapsi Ramchandani
As I read the newspaper today about surges in Covid cases (should I be worried again? I’m on the fence… 😬) it took me back to March 2020 when we were all hunkered down, scared, concerned, and very cautious.
One of the earliest studies we did then was on the impact of the Covid-19 lockdown on food habits of students and working professionals living away from home.
As we combed through that first dataset of 20 -29 year old's telling us about their isolated lives, we stumbled upon a really interesting pattern - many mentioned their family in the context of their evolving food choices. Many, many more studies later, I’m struck by how close kin continue to figure prominently in different life choices of Zoomers and early Millennials.
Read on if your audience is between 20 and 29 years old and:
- You’re a brand marketer interested in mapping influencers and guides of this audience
- You’re a communication specialist who wants to build a literary bridge to this audience
- You’re a social media strategist who’s on the lookout for interesting content that will grab eyeballs
- You’re a founder trying to figure out the cultural gatekeepers influencing this audience’s buying habits
Let’s get into it…