A not-so-candid team meeting picture taken in 2022

Hi, my name is Dr. Taapsi Ramchandani. I'm a cultural anthropologist and my team and I talk to people for a living.

I founded Poocho in 2019. We are a qualitative research company that functions more like an extension of the Sherlock Holmes franchise. We specialize in collecting and analyzing human behavior in context. By asking the right questions and poking around the right corners, we collect first-person brand stories that are also tales of identity, collective memory, relationships, dreams, hopes and aspirations.  

Our anthropological lens uncovers a deeper relationship between brands and consumers, and these are powerful insights for companies that want to nurture more meaningful and sustainable relationships with their audience.

JustPoocho is our company's flagship publication where we bring to you personally sourced accounts of how consumer-brand relationships shape and are shaped by identity, family, community, culture and environment.

If you subscribe today, you'll get full access to the website as well as email newsletters about new content when it's available. Everything that you will read is written by trained social scientists who know what the hell they're talking about.

Your subscription makes this site possible, and allows JustPoocho to continue to exist. Thank you!

Fun fact: Poocho in Hindi means "ask."

I thought it was a great name for what we're trying to do here. That is, collect stories by taking the time to ask questions that matter.

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Onward and upward,

Dr. T